AI Rankings / CRMs
The CRMs AI recommends most
HubSpot is recommended in 96% of AI answers about CRMs. Measured from 48 answers by ChatGPT, Claude, Google AI Mode and Perplexity between 24 Sept 2026 and 25 Sept 2026. Updated daily.
48
AI answers · 7 days
10
questions asked daily
19
brands ranked
4
AI engines
| # | Brand | Recommended in | ChatGPT | Claude | AI Mode | Perplexity | Picked first |
|---|---|---|---|---|---|---|---|
| 1 | HubSpot | 96% | 100% | 92% | 92% | 100% | 40× |
| 2 | Pipedrive | 79% | 83% | 75% | 75% | 83% | 3× |
| 3 | Zoho CRM | 67% | 83% | 67% | 42% | 75% | 1× |
| 4 | Attio | 54% | 67% | 25% | 33% | 92% | 14× |
| 5 | Salesforce | 50% | 67% | 50% | 17% | 67% | 2× |
| 6 | Close | 40% | 50% | 50% | 50% | 8% | 0× |
| 7 | Freshsales | 38% | 50% | 58% | 33% | 8% | 0× |
| 8 | Bitrix24 | 15% | 17% | 17% | 8% | 17% | 0× |
| 9 | Folk | 15% | 17% | 17% | 25% | 0% | 0× |
| 10 | Airtable | 8% | 0% | 33% | 0% | 0% | 0× |
| 11 | Notion | 8% | 0% | 25% | 8% | 0% | 0× |
| 12 | Capsule | 6% | 0% | 25% | 0% | 0% | 0× |
| 13 | Zoho | 4% | 0% | 17% | 0% | 0% | 0× |
| 14 | EngageBay | 4% | 0% | 0% | 17% | 0% | 0× |
| 15 | Google Sheets | 4% | 0% | 17% | 0% | 0% | 1× |
| 16 | Excel | 4% | 0% | 17% | 0% | 0% | 1× |
| 17 | Bigin | 4% | 8% | 0% | 8% | 0% | 0× |
| 18 | monday.com | 4% | 17% | 0% | 0% | 0% | 0× |
| 19 | Copper | 4% | 0% | 17% | 0% | 0% | 0× |
Engine by engine
Which CRM does ChatGPT recommend?
- 1. HubSpot100%
- 2. Pipedrive83%
- 3. Zoho CRM83%
Which CRM does Claude recommend?
- 1. HubSpot92%
- 2. Pipedrive75%
- 3. Zoho CRM67%
Which CRM does Google AI Mode recommend?
- 1. HubSpot92%
- 2. Pipedrive75%
- 3. Close50%
Which CRM does Perplexity recommend?
- 1. HubSpot100%
- 2. Attio92%
- 3. Pipedrive83%
The questions we ask
Each is asked every day on all four engines. None names a brand, so no answer starts with a favourite.
- What is the best CRM for a B2B SaaS company?
- What is the best CRM for a 10-person sales team?
- What is the most customizable CRM?
- Which CRM is easiest to set up for a small team?
- What are the best CRMs for startups in 2026?
- Which CRM do you recommend for a small business?
- Compare the top CRMs for startups and their pricing.
- What CRM has the best free plan?
- What CRM should an early-stage startup use?
- How do I keep track of sales leads and customer relationships as a small team?
How the rankings work
- Every day we ask ChatGPT, Claude, Google AI Mode and Perplexity the questions buyers ask when choosing software, through the same interfaces people use, with web search on.
- Only neutral questions count. “What is the best CRM for a small team?” does; “Is HubSpot worth it?” does not, because the question already picked a brand.
- A brand counts as recommended when the answer puts it forward as an option. Tools named in passing, such as an integration or a review site, are not counted.
- The share is the percentage of answers that recommend the brand, over the last 7 days. Product lines are counted under their brand (HubSpot CRM is HubSpot).
- AI answers vary from day to day. A few points of difference between two brands is noise; tens of points is not.
Selling a CRM?
See every AI answer about CRMs that leaves you out, which competitors they recommend instead, and what to publish to change it. NeverDrafts tracks the questions your buyers ask on ChatGPT, Claude, Google AI Mode and Perplexity every day.
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