ChatGPT brand mentions are tracked with AI visibility platforms that run your buyers' prompts on a schedule and log each time your brand appears, where it ranks, and which sources ChatGPT cites. A single manual check tells you almost nothing because answers vary from run to run. The most common picks are:
- Otterly.AI for budget teams (from $29/month)
- Peec AI for mid-market marketing teams (from €85/month)
- Profound for enterprise citation analysis (from $499/month)
Key takeaways
- ChatGPT answers are non-deterministic. They change with phrasing, context and model updates, so tracking requires repeated sampling rather than one check.
- ChatGPT users send about 2.5 billion prompts per day. ChatGPT alone drives 56% of AI search referral traffic.
- Paid entry pricing runs from about $20/month (Beamtrace) to $499/month (Profound Lite), and Profound's enterprise contracts run $2,000+/month.
- The main differences between tools are:
- prompt limits
- engine coverage
- whether data comes from the real ChatGPT interface or the API
- whether the tool helps you act on gaps or only reports them
- Most roundups in this category, including this one, are published by vendors. Trial two tools on the same prompt set before committing.
Which ChatGPT mention tracking tools are worth comparing?
Eight tools cover most buyer needs: Otterly.AI, Peec AI, Profound, Neverdrafts, Semrush, WorkDuo, Siftly and Knowatoa. The table below summarizes each tool's positioning and entry price as stated in the cited sources. Prices change often, so confirm current terms with each vendor.
| Tool | Best for | Standout feature | Entry price (per sources) |
|---|---|---|---|
| Otterly.AI | Small teams, first test | Cheapest credible entry, daily tracking | $29/mo (15 prompts) |
| Peec AI | Mid-market marketing and SEO teams | Unlimited seats, Looker Studio connector | €85/mo |
| Profound | Enterprise GEO teams | Conversation demand and citation data | $499/mo (Lite) |
| Neverdrafts | Teams that want monitoring plus content fixes | Monitor, generate content, prove with AI crawler data | $99/mo |
| Semrush AI Visibility | Existing Semrush users | AI visibility next to SEO data | +$99/user/mo |
| WorkDuo | Agencies and multi-brand teams | Front-end browser results across 7 engines | $33/project/mo |
| Siftly | Teams focused on answer variability | Repeated sampling of ChatGPT responses | $63/mo (annual) |
| Knowatoa | Brands with products, executives and aliases | Accuracy and misinformation flagging | Free tier; paid from $59/mo |
For a wider view of engine coverage across these platforms, see our AI brand monitoring tools engine coverage and price comparison.
Otterly.AI: the lowest-risk way to start
Otterly.AI is the tool most often recommended as a first step. It covers four engines at its base price: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Every tier includes daily tracking and unlimited team members.
Who it's for: small teams that want real data before spending hundreds a month.
Strengths:
- Low entry price.
- A Semrush integration.
- API access and a Looker Studio connector from the Standard tier.
Limitations:
- Fifteen prompts on Lite runs out quickly. Most teams move to Standard within a month, where the value gets thinner against Peec.
- Google AI Mode and Gemini are paid add-ons.
Pricing: Lite is $29/month for 15 prompts, Standard is $189/month for 100 prompts, and Premium is $489/month for 400 prompts. Annual billing saves about 15%.
Peec AI: strong analytics for mid-market teams
Peec AI tracks ChatGPT, Perplexity, Gemini, Google AI Mode and Copilot, with more engines on higher tiers (six in total, per Dupple). It separates explicit brand mentions from source citations and provides URL-level insight into which pages drive your mentions. Elfsight's comparison highlights its easy access to the underlying AI conversations, so you can read the actual chat rather than only a percentage.
Who it's for: SEO and marketing teams that want serious analytics without enterprise pricing.
Strengths:
- Unlimited seats on every plan.
- Looker Studio connector.
Limitations:
- Each plan includes three AI models. Extra models cost about €30 to €140/month as add-ons.
- Peec recently moved to per-brand pricing with separate agency tiers, so multi-brand agencies should price it carefully.
Pricing: Starter €85/month, Pro €205/month, Advanced €425/month. Other sources list €89/month and $80/month billed annually, which suggests pricing has shifted recently.
Profound: deepest citation and demand data
Profound does more than count mentions. It pulls conversation demand data, showing what people ask AI in your category. It also maps which URLs the models cite and splits visibility by platform. GrowByData, a competitor, calls it the category leader in standalone AI visibility. Profound raised a Series C at a reported $1B valuation in February 2026.
Who it's for: enterprise brands and agencies running AI search as a budgeted channel.
Strengths:
- Page-level citation analysis. You can see exactly which pages ChatGPT draws on when describing your category.
Limitations:
- Reviewers say the Lite tier leans heavily on ChatGPT coverage with fewer features than the demo suggests.
- It does not connect AI visibility to Google Search data, which GrowByData says means managing two separate reports.
Pricing: Lite is $499/month, with 3 seats, unlimited domains and about 24,000 responses analyzed monthly. Enterprise runs $2,000+/month. WorkDuo's comparison lists a $99/month starting point; verify with Profound directly.
Neverdrafts: monitoring tied to content remediation
Disclosure: Neverdrafts is our product.
Neverdrafts monitors real ChatGPT, Claude, Google AI Mode and Perplexity answers daily on their actual web interfaces, not through the API. It then generates articles aimed at the prompts where competitors are recommended instead of you.
Visibility is scored from 0 to 100 and weighted by position, so appearing first counts more than appearing fifth. An AI bot-traffic tracker shows whether AI crawlers actually visit the new pages. Neverdrafts also tracks competitor citations, sentiment, and citations on domains such as G2, Reddit, Capterra and Trustpilot.
Who it's for: small businesses and agencies that want the tracking data to lead directly to published content.
Strengths:
- One-click publishing to WordPress, Webflow, Shopify and Framer.
- White-label reporting for agencies.
Limitations:
- It covers four engines. Gemini, Copilot and DeepSeek are not included.
- The $99 entry price is higher than Otterly or Beamtrace if you only need monitoring.
- Starter caps tracking at 50 prompts.
Pricing:
- Starter: $99/month (1 brand, 50 prompts)
- Growth: $199/month (3 brands, 150 prompts)
- Agency: $399/month (10 brands, 500 prompts)
Every plan offers a $1 three-day trial.
Semrush AI Visibility Toolkit: for teams already on Semrush
If Semrush is already your SEO platform, the AI Visibility Toolkit adds AI mentions to the same account. You can compare traditional rankings with AI mentions, which is useful because pages that rank well also tend to get cited by AI.
Who it's for: Semrush customers who want one login.
Limitations: it adds cost per user, so larger teams pay more.
Pricing: $99 per user on top of your base subscription. Bundled Semrush One plans start at $199/month for 50 tracked prompts.
WorkDuo: built for agencies monitoring many brands
WorkDuo tracks ChatGPT alongside Perplexity, Gemini, Google AI Overviews, DeepSeek, Claude and Copilot. It reports visibility, position, share of voice, sentiment grouped into themes, and citation share by URL or domain. WorkDuo argues that pulling real-time front-end browser results reflects what users actually see, rather than relying on the ChatGPT API.
Who it's for: agencies that need separate projects per client, plus workspace-level permissions and billing.
Strengths:
- Low per-project pricing.
- A reporting API.
- Coverage of seven AI engines, including DeepSeek and Claude.
Limitations:
- WorkDuo provides the data layer only. Agencies handle creative execution themselves.
- Product feed readiness features are still listed as coming soon.
Pricing: Starter $33/project/month ($29 billed yearly), Basic $99, Pro $299, Enterprise custom.
Siftly: repeated sampling to handle answer variability
Siftly samples the same prompts repeatedly and logs mention rate, rank against competitors, sentiment and cited sources. It also tracks Perplexity and Google AI Overviews. Its site lists integrations with CMS platforms, Search Console and Slack, plus API and MCP access.
Who it's for: teams that want statistically steadier readings rather than one-off snapshots.
Pricing: from $63/month billed annually.
Knowatoa: accuracy and multi-entity tracking
Knowatoa treats a "brand" as more than one company name. It can track product names, executives, events and alternate spellings. It also flags incorrect or outdated claims, such as old pricing or discontinued features. For reputation teams, an inaccurate mention can matter more than a missing one.
Who it's for: brands whose products or leaders are better known than the parent company, and solo founders testing for free.
Pricing: a free tier, with paid plans listed at $59/month.
What other tools are worth a look?
- Beamtrace, built by the Elfsight team, shows the exact prompt and full ChatGPT answer for each mention. It costs $20/month billed annually and offers a 14-day trial. It suits lean teams more than complex enterprises.
- MentionedOn is built around local AI recommendations, from $82.50/month annually.
- LLM Pulse focuses on agency automation and integrations, from $50/month annually.
- Scrunch AI focuses on fixing what AI gets wrong, from roughly $300/month.
- GrowByData LLM Intelligence puts ChatGPT visibility alongside Google Search and Shopping data, suiting ecommerce search teams.
How do you choose the right ChatGPT tracking tool?
We compared tools on six criteria. Weight them according to your team's situation.
- Prompt volume. A serious B2B brand might have 50 to 300 category queries worth monitoring. Check whether the entry tier covers your list or whether you will need to upgrade immediately.
- Engine coverage. Confirm whether Gemini, AI Mode or Claude are included or cost extra. Otterly and Peec both charge add-ons for some engines.
- Collection method. Vendors such as WorkDuo argue that tools querying the real ChatGPT interface better reflect what users see than API-based data. Ask each vendor how their data is collected.
- Mention quality. Look for tools that separate the following signal types, since conflating them is a common mistake:
- mentions, citations and recommendations
- prompted mentions and discovery mentions
- Seats and pricing model. Per-user, per-project, per-brand and per-model pricing can lead to very different bills for the same team.
- What happens after the data arrives. Some tools only report. Others help you close gaps.
Once you have a baseline, our 10-step sequence for building AI visibility covers how to move the numbers.
Next step
List 20 to 50 prompts your buyers actually ask. Run them through two tools for a week and compare mention rates. If you want to test tracking and content remediation together, Neverdrafts offers a $1 three-day trial on any plan. If you are also evaluating the enterprise option, see our Neverdrafts vs Profound comparison.
Frequently asked questions
Can I track ChatGPT brand mentions for free?
Yes, with limits. Otterly and some graders offer free tiers to baseline your visibility, and Dupple confirms Knowatoa has a free tier. Note that Dupple lists Otterly's entry plan as $29/month, so confirm current availability before assuming a free plan exists. Beamtrace offers a 14-day trial with no credit card required. Free options usually cap prompts and engines, so treat them as a baseline test rather than an ongoing monitoring setup.
Why does ChatGPT mention my brand sometimes but not always?
ChatGPT's answers are non-deterministic. The same prompt can produce different outputs depending on phrasing, conversation context and model updates. One manual check captures a single data point from a probabilistic distribution. That is why tools sample prompts repeatedly and report a mention rate rather than a simple yes or no.
How often should I check ChatGPT mentions?
Check at least weekly, because answers shift as the model and the web change. Several tools, including Otterly.AI and GrowByData, refresh daily. Use a fixed prompt set so that movement reflects real change rather than differences in phrasing.
What's the difference between a mention, a citation and a recommendation?
A mention means your brand name appears in the answer. A citation means ChatGPT surfaced your URL as a source. A recommendation means it positioned your brand as the answer to a specific problem. Each maps to a different buyer moment, so good tools report them separately.
How many prompts do I need to track?
Entry tiers range from 15 prompts on Otterly Lite to 50 on Neverdrafts Starter and Semrush One Starter, so check your buyer question list against plan limits before committing. GrowByData estimates that a serious B2B brand has 50 to 300 category queries worth monitoring long term.